If you’re a serious brand, you quickly learn that each product you invest your energy into must have a story and a purpose. They don’t always have to be the most life-changing tale to tell, but if you don’t take the time to think about why you’ve created what you’ve created, you begin to become just another group of people dropping gear in a saturated market.
The past 3 years I’ve been this broken record. What spewed out of my mouth was typically sentences about not being over my ex, the drawings of Flowe that I couldn’t stop producing post-break-up, and the Spiff gear I was trying to bring to life. It’s kinda annoying, but I always felt that if anyone were to try and understand this new drop akaLife After Sunflowers Vol. 1, they would have to understand those three things. It’s only right I explain all this one more time.
